Erin Lowder General Manager of Operations
Erin Lowder

An Anonymous & Unofficial SOB Survey

Thrown annually by Lou Dog Events, Naperville Ale Fest is something we at SOB look forward to. Not only is it pretty much thrown in our backyard, but it’s put on by some great people and draws in folks from all over.

This year we decided to mix things up a bit and gave attendees an “Anonymous & Unofficial SOB Survey” card to fill out and drop off in a box at our booth. There were eight different questions and they were randomly dispersed amongst the crowd. Here are some of our favorite responses.

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A Very Solemn Experience

We know you love hanging out in our taproom. We know you love drinking Solemn Oath at bars and restaurants. How about something a little more intimate?

We are thrilled to announce that private parties are now available for booking in a dedicated space at our brewery with a top-notch catering option designed just for Solemn Oath.

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50 for 50

When you think of the number “50,” many different things may come to mind.

  • A normal lens’ focal length in photography is 50 mm.
  • There are 50 states in the United States of America.
  • “Five-Oh” (or 5-0) is a slang term for the po-po (police).
  • 50 is a calibre of ammunition.
  • There is a rapper named 50 Cent.
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Stay Thirsty

To take an oath is a serious thing. Taking a solemn oath is the most seriousest of serious. So serious, it makes you invent new words.

When we hit year one, we decided to inaugurate our own holiday of sorts: Oath Day. Only this holiday doesn’t mean you have to shoot the shit with your sister’s new ego-maniac boy toy in your parents’ backyard, or pretend to be ecstatic when you open up a pair of lacy underpants from Grams. Hell, you don’t even have to exchange gifts. This holiday is about drinking beer with friends and strangers in our brewery, sharing stories, maybe playing some dodgeball or hopping on a mechanical bull. It’s a celebration of all things Oath. And that includes all of you SOBs.

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King Of The Hill, Top Of The Heap

Despite having flown a million times before (I’m exaggerating a bit), I still get quite nervous and my life tends to flash before my eyes during that initial take off. Sure, I had a Budweiser on the plane, but that simply wasn’t good enough.

I had really needed approximately twenty Budweisers, a Xanax, and a hand to hold… and I wasn’t about to hold John Barley’s hand. Even the thought of it makes me shudder. Luckily the flight was pretty short otherwise I might have been forced to give in. But, I finally did arrive in New York super enthused and sweaty-palmed.

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Shit SOBs Do: Act Like Children

Sure, we’ve all outgrown our “young and innocent” phase by now, but sometimes it’s just fun to pretend that we haven’t.

MOff and his wonderful wife Lise just had another baby. And as part of their adding another little SOB to the mix I asked our all of our taproom SOBs to bring in a few childhood photos. I chose the most embarrassing photo and had them recreate it in the brewery using only things that were “lying around.” This is what we ended up with.

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Monday Just Stepped Up Its Game

Monday, January 13th is a very special day for us for two reasons.

One: It is the first Monday our taproom will be open (Noon-9pm). We’ve decided to keep our doors open seven days a week. We know Mondays kind of stink for most of you SOBs out there and we are thrilled that we can now welcome you in the taproom with open arms and a fresh brew. Feel free to vent about your a-hole of a boss, how your significant other has never done the dishes, or whatever, to our cool-as-a-cucumber bartenders.

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