Erin Lowder General Manager of Operations
Erin Lowder

King Of The Hill, Top Of The Heap

Despite having flown a million times before (I’m exaggerating a bit), I still get quite nervous and my life tends to flash before my eyes during that initial take off. Sure, I had a Budweiser on the plane, but that simply wasn’t good enough.

I had really needed approximately twenty Budweisers, a Xanax, and a hand to hold… and I wasn’t about to hold John Barley’s hand. Even the thought of it makes me shudder. Luckily the flight was pretty short otherwise I might have been forced to give in. But, I finally did arrive in New York super enthused and sweaty-palmed.

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Shit SOBs Do: Act Like Children

Sure, we’ve all outgrown our “young and innocent” phase by now, but sometimes it’s just fun to pretend that we haven’t.

MOff and his wonderful wife Lise just had another baby. And as part of their adding another little SOB to the mix I asked our all of our taproom SOBs to bring in a few childhood photos. I chose the most embarrassing photo and had them recreate it in the brewery using only things that were “lying around.” This is what we ended up with.

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Monday Just Stepped Up Its Game

Monday, January 13th is a very special day for us for two reasons.

One: It is the first Monday our taproom will be open (Noon-9pm). We’ve decided to keep our doors open seven days a week. We know Mondays kind of stink for most of you SOBs out there and we are thrilled that we can now welcome you in the taproom with open arms and a fresh brew. Feel free to vent about your a-hole of a boss, how your significant other has never done the dishes, or whatever, to our cool-as-a-cucumber bartenders.

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One up everyone this holiday season

Stop. Do not order those fruit cakes.

We have new gear available in the taproom. Double-embroidered maroon beanies are $15. Barley strand on one side, Solemn Oath Brewery on the other. For the first time, our stemless bulb beer glasses come in sets of two ($12) or four ($20). Don’t say we never did anything nice.

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Shit SOBs Do: Take On The Task Of Reading An Entire Encyclopedia…

I enjoy informing (teasing) fresh college graduates, such as taproom worker Lou, about how each day in the real world makes you more dumb. You retain less, read less, drink more… or at least that’s how it worked out for me. I used to be pretty goddamn intelligent. I mean, I still am an intellectual when it comes to pop culture (Kanye and Kim named their baby North), energy drinks (they’re enlightening), and cats (meow).

A few weeks ago, John introduced me to the works of a man named A.J. Jacobs. The first article I read by this sarcastic gem of a man was titled “I Think You’re Fat” and it rocked my world. Not only has Jacobs written articles for Esquire and The New York Times, he’s also written quite a few books, one being “The Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World,” where he read the entire Encyclopedia Britannica and wrote about his experience. Upon discovery of the existence of this book, I decided to emulate Jacobs’ experience by reading The Oxford Companion To Beer by Garrett Oliver, which is the ultimate beer encyclopedia. I thought it was about damn time for me to learn something; fill my ginormous brain with something other than the Pulp Fiction script and decoding of a cat’s meow (a few short meows upon entry to my apartment means Marsellus is happy I’m home).

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Shit SOBs Do – Scanner Selfies

I know that a lot of you gaze in interest as you peek over the half wall and see us SOBs hard at work. You stare at MOfferman dripping with sweat and crushing up malt in his bad boy cargo shorts and muscle tee. It’s foxy.

You stare down Tim, riding around on his sexy beast of a forklift in his vibrant, blue, rubber boots. And John, in his unnecessarily stylish Diesel jeans that are worn in all the right places, scrubbing those filthy kegs ‘til they sparkle. You think Paul manages to look even more brilliant as he rinses the floor, hose in hand, with a soft head-bob to Ke$ha.

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Shit SOBs Say – You

Sometimes you just don’t know it all. I know this because I am one rockin’ eavesdropper.

I love listening to people’s private conversations. Washing glasses in the taproom gives me the perfect opportunity to tune in to your intimate chatter; I look focused while I’m rinsing away yet I’m totally listening to your every word. TLC’s “Creep” is my jam. Aside from hearing about how your beloved hamster just died or how you strongly believe Justin Bieber is prettier than those guys in One Direction, a lot of what I hear is beer talk and a lot of what you say is bullshit. Let me clear some things up for you.

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Origins – Erin Lowder

If you had told me five years ago I would be managing a taproom at a brewery, I would have laughed in your face. I just graduated high school and had begun my first year at Columbia College in Chicago, majoring in fashion design. When I turned twenty-one, my beer of choice was Coors Light. What can I say? I was a sucker for the blue mountains.

Luckily, I had older friends with more sophisticated palates. They shared different beers with me. It didn’t take long before I fell head over heels for some  hoppy brews. I tried every type of beer I could get my hands on. Sometimes dinner would consist of a rather pricey beer alongside some ramen. I spent my money wisely.

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