The craft industry is strong right now, but what comes with growth is often people getting involved for the wrong reasons. Quick dollars in a burgeoning industry from individuals or companies that aren’t passionate about the craft. Wine went through this and craft beer has even gone through this before.
So while you could dive in and open another microbrewery and compete within our collaborative sphere, what many of you should consider is adding to the movement in a different capacity. What you should consider is opening the next great American craft beer bar. And if that is of interest to you, here are some important things to consider.
We are nothing without our friends. For each of the past two years Solemn Oath has had the great fortune of being a part of GBH x BSSG, also known as GoodBeerBuckshot, an event well-beyond-organized by Michael Kiser of Good Beer Hunting and Max Wastler of Buckshot Sonny’s Sporting Goods.
Hosted at Camp Wandawega, one of Earth’s most inspiring places, this weekend serves as a hat tip to camaraderie and creativity and is forged by the fortunate few that attend. The group consists of artists, artisans, brewers, chefs, designers, coffee roasters, and film makers, with each expected to add to the experience and help drive the weekend. Read more on that here.
This Thursday we have an event that isn’t for everyone. It’s for the diehards and the geeks. Under the radar by design and organized to take place in front of a small group, it’s an event for those running breweries, just love them, or hoping to one day start one. It’s for those hoping to understand more about what is going on in this industry and where it came from.
Earlier this year, we began this discussion. Michael Kiser of Good Beer Hunting and I began talking about how to tell this story. A story of siblings, not only actual but within the industry. Who better to team up with on this than brothers Jim and Jason Ebel of Two Brothers Brewing Co. Brothers making more beer in the state of Illinois than anyone outside of Goose Island and the ones who helped pave the way for the next wave.
Beer connoisseurs across the globe have long held California as a mecca to the craft, and they’re absolutely right. From the long-time powerhouse breweries in the north to the hop-centric revolution carried forward by producers in and around San Diego, the California market has long been then envy of others throughout the states. But few people ever mention what’s going on in greater Los Angeles.
Last week we had the chance to bring Solemn Oath to pour beer in Los Angeles as part of a truly unique event called Uppers & Downers. Michael Kiser of Good Beer Hunting and Intelligentsia teamed up for the first in what will be a series of events highlighting the past, present, and future of beer brewed with coffee.
Tupac Shakur once said, “California knows how to party.” Being the visionary and poet that he was, we’re pretty sure he was prophecizing this week as Solemn Oath descends on California for the very first time. Two ticketed events, both Saturday, are bringing two crews of SOBs to different parts of The Golden State.
Here are the details.
According to the traditional Gaelic calendar, autumn began back in August. So, depending on your heritage, you might want to start thinking about stocking up for winter.
Either way, the leaves are changing, the harvest is upon us, and it is no longer 116 degrees fahrenheit in the taproom. Oktoberface is already available, Salty Beard made its debut, and more fresh beer is on the autumnal horizon. Here goes.
Newspapers are built on the concept of today. They cover the cultural and commercial happenings of a society to better inform its population and, in turn, help them make better decisions. In April, 1859, before Denver had been incorporated, four men set out to chronicle the happenings of their surroundings in print. Over the next century and a half, the organization they created earned Pulitzer Prizes, illuminated the world of organized crime, told the stories of the state’s raging forest fires and of the Marine assigned to notifying families of wartime casualties. This publication mattered.
Until its closing in February, 2009, the Rocky Mountain News served as Colorado’s longest continuously operated business. In the final edition they said goodbye. For us at Solemn Oath Brewery, SOVER is a beginning. A new hello. And we feel that to properly say hello from a new area of business we must understand the implications of goodbye.
We work in a unique industry wherein the camaraderie of a small faction of people brings joy to the masses glass by glass. Then there is the collective satisfaction of the market-share we’ve been chipping away from the ‘Big Brothers’ of beer. But that isn’t where I’m going with this. Lately, I’ve found myself diving into a simple question: What is it about beer that makes people want to engage? Or simply, why is beer different?
The easy answer to give is that it’s a tangible product distinguished by passion, quality, and attention to detail. But ice cream is also a tangible product. It’s made by brilliant artisans with dedication and love. Why isn’t there an enthusiastic, far-reaching culture built around seeking out the world’s finest frozen cream-based sweets? Why don’t you and your friends plan weekend trips with the idea of hitting six ice cream shops across three states? For some reason it’s different. For some reason with beer you sense a connection.
Today in the store you will find something is different behind the counter. When you check out, you will be given two new shipping options: free shipping and no shipping.
Free shipping means absolutely free USPS Priority Mail service with tracking number anywhere in the United States, shipped the same day if ordered before noon, central time. Fast, easy, awesome. Check out the collection