This life, this world, is a collection of experiences. That has always been what draws me to beer. Its social element has forged friendships, connections, and memories that otherwise never would have been possible.
Beer welds; it creates a setting. An industry friend recently reminded me that all we’re really doing is creating experiences for people. Even the original working job title for Erin’s position was ‘Experience Manager.’ The importance of this has never been taken lightly with SOB, and for each of us here that memory is different. The following happens to be one of my favorites.
UPDATED – May 22, 2013
As if you needed a reason to celebrate, May 16-26 will be this year’s rendition of Chicago Craft Beer Week (CCBW). Dozens of craft-focused events will be going down every day throughout the Chicagoland area so you need to plan your calendar accordingly. If CCBW isn’t enough to get you anxious, please keep in mind that we will also be celebrating our first anniversary.
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Disclaimer: Please do not make any attempt to determine how much money you have spent in the past year at the Solemn Oath Brewery taproom or on our beer in the wild. This information will do nothing for you. The only type of measurement you should be making is in joy, and we’re guessing that’s pretty high.
OK. Chicago Craft Beer Week, eleven days of pure madness. Here is our schedule (for now):
There is more to a great brewery than great beer. Growing a successful business takes leadership from minds that find solutions rather than problems.
Since 2007, Gabriel Magliaro and his colleagues at Half Acre Beer Company have proven themselves to be leaders in the beer community, churning out innovative brews surrounded by a constantly growing culture that is as equally impressive.
If you want to build your own business, if you really think you’re up for it, there is only one approach: be as inevitable as the tide.
When I began this project, I had an idea but no vision. I rode solo on a plane heading back from California in August of 2010 dreaming about beer. It was an industry I was only connected to as a consumer. It felt foreign to me, but I knew it was what I wanted to do; I knew that I would figure out how. With nothing more than that idea, I began to immerse myself in anything I could get my hands on that could help me learn about building a brewery. Books, magazines, and blogs helped me begin to understand the things I didn’t, but I couldn’t stop there.
Welcome. This is our next chapter.
Since May of 2012, Solemn Oath has been bringing you beer the best way that we know how. And we know that you know that you know that we know that we appreciate your support. It has landed us on the cover of Beer Advocate. It has propelled us to the medal stand with our very first batch of beer. Our successes are yours. Let’s have s’more.