We are officially back in business in Wisconsin and looking forward to hanging with so many friends and craft supporters to the north. Cans and draft will be readily available in the coming weeks and we’re kicking things off with Milwaukee as you read this. Madison will follow as we jump off the week of May 15.
Wisconsin is a second home to SOB. I’m (Ed. note: SOB President John Barley) from there and we have a number of big things in store in the coming years for the state. We’re thrilled to be kicking off our partnership with General Beverage and if you haven’t yet seen, we’re also hiring a Market Manager for Wisconsin. Apply yourself or tell your friends and family.
The Old Order 2017 begins Saturday, March 4 with the release of Limousine of the Damned. This intrepid blend of Russian imperial stout, American barleywine, and Scotch ale aged twelve months in bourbon barrels took home a bronze medal in the experimental beer category at the 2015 Festival of Barrel Aged Beers.
We have a lot planned in a short window but the main principle of Saturday, March 4 is to have a good time. This beer is not available for pre-sale and will be available while supplies last. Keep in mind that all of our beer is unfiltered and unpasteurized. Keep these beers cold and drink them fresh.
Bigger, better, and more badass. This Saturday, January 21 will be the release of Most Important Beverage of the Day and Beverage of Champions. Won’t you join us for this Most Important Day of Beverage?
We have a lot planned in a small window but the main principle of Saturday is to have a good time. What are these beers you ask? Learn more right here. Pre-sale for Most Important Beverage of the Day will close at noon on Friday, January 20th.
Alright, back to Saturday’s release. If you have questions tweet us at @solemnoathbeer. This is what’s up.
Within the walls here at the brewery we look at 2017 as the beginning of Solemn Oath 2.0. This year we’ll be celebrating our fifth anniversary, which is crazy. With your ongoing support we have accomplished some incredible things.
We have cans all over the Chicagoland market, an incredible amount of supporting accounts in the draft world, and our wood-aged beer membership, The Old Order, continues to grow and thrive. With this growth comes a renewed focus on innovation that I can tell you is part of our foundation in 2017, 2018, and beyond.
The Old Order exists for those who want to make sure that they can get their hands on our wood-aged beer releases without the risk of them selling out or having to wait in long lines. Proudly, we’re able to say with wood-aged bottles being released for the first time in 2016, more than 90% of this beer reached the hands of members of The Old Order and their invited guests. This is something we will continue, and we hope a few of you will take advantage of this opportunity.
In 2017, we’re expanding The Old Order program ever so slightly. We’ve learned a lot from our initial rendition of The Old Order and the overwhelming support of this group has been humbling. Throughout 2016, our production team has focused on brewing, aging, blending, and packaging this set of beers to deliver the highest quality, most interesting beers possible. From creative new event concepts to the experiences built around our quarterly releases, our business and marketing team has strived to give you experiences with and access to SOB like never before. All of this resulted in this making more than double the wood-aged beer than we ever had before, and sharing it in new ways.
This November and for a limited time Solemn Oath beers will be pouring across the boroughs of NYC. We’ll be making new friends throughout the day at breweries, bars, restaurants, and many other spots around town and celebrating beer into the wee hours each night.
When we began planning for our wood-aged beer membership back in ought fifteen this is what we were thinking and wanted to share with you. The majority of these bottles go directly to our members but we continue to shave a few off the top for non-members to enjoy some of our best offerings.
The first is Sybil’s Revenge, aged eighteen months in Old Forester Bourbon barrels before ever again seeing the light of day. The second, is the faithful return of a beer many of you have experienced in the Taproom before, Radth. This gem debuted in the Fall of 2012, taking home a FoBAB award and now bottled for the first time ever.
The culture at Solemn Oath Brewery is a pillar of who we are. Each part of the success of this brewery has come from the passion of the people who work here.
And we’re hiring.
Solemn Oath Brewery announced today the appointment of Eric Hobbs as Vice President of the company. In the new leadership role, Eric will oversee all sales for the growing brewery, which recently announced statewide ambitions by 2018.
“Eric is a proven leader who understands the industry, and most importantly, this market,” says John Barley, President of Solemn Oath Brewery. “Our operations team is making world-class beer, we recently made a massive infrastructure investment, and now we’re building the team that’s going to help our company take the next step forward. We’ve been ready for it, but now we have the guy to help get us there.”