It is that time of year again. The Oath Day cometh. And with our annual celebration comes the extraordinary efforts of our artist Jourdon Gullett.
Each year at this time Jourdon works tirelessly to develop the extra little things that give Oath Day that aesthetic boost (yeah Erin, we know you helped too). Pins, stickers, hats, tees, and this year a few extra pieces of stuff for your SOB collection.
Like a conspiracy theory obsessed cousin, we’ve been stockpiling our vital items for this week’s Oath Day Three.
Long lost wood-aged wonders, never-before-seen Intelligentsia collaborations, hoppy beers for days, and more will be featured across the six beer stations we’ll have for Oath Day. A DJ spinning 80s vinyl, an arcade, a photo booth, some sweet vans, a mobile (and tented) halfpipe, American Gladiator-style jousting, custom motorcycles (weather permitting), and what we assume are your best friends. We’ll have more on the available and upcoming Oath Day merch and special items this week. It’s going to be awesome.
Developing and sharing stories has always been a massive piece of the culture here at Solemn Oath. Today our Vikings series moves from a trilogy to a tetralogy.
Last week at the Craft Brewers Conference I sat on a panel with Tommy Gannon of Sierra Nevada and Jeff Billingsly of Deschutes to discuss flagship beers. Sierra obviously has Pale and Deschutes has two in Mirror Pond and Black Butte Porter. We, of course, have none.
We’re at it again. Our third anniversary is nearly here and as we go forward we’re going to go back in time.
There’s no need to dress up, but Oath Day 2015 will rock a not-so-subtle ’80s vibe. Again we’ll be skipping out on long lines and obnoxious crowds in favor of closing down for the day and opening up as much of our entire facility as we can, including a massive chunk of the parking lot and brewery. Oath Day is Saturday, May 16th, and here are the details. Again this year we’ll have two sessions and there will be even more room to spread your wings. We’ll have more pouring stations, more activities, more coffee beers, more wood-aged beers, more collaborators, more SOBs, and more time.
The rise of Michael Kiser and Good Beer Hunting has been an incredibly personal adventure for me to witness. When Solemn Oath began, I didn’t know Michael. We first met in April of 2012 when he visited our brewery while we were making SOB Batch #001.
At that time, Good Beer Hunting existed as a tumblr page with just a small and primarily local following. GBH’s captivating aesthetics through Michael’s photography and a poetic approach to storytelling drew me in as a reader. Michael’s written word has always had the ability to establish an emotional connection between me and the people and places that he visits. In short, Michael has made me give a shit about things I didn’t even know. Over the years we have become great friends and watching him grow the GBH brand and develop his own personal skill sets has been incredible to watch.
When you think of the number “100,” many different things may come to mind.
- In the year 100C Emperor Trajan and Sextus Julius Frontinus become Roman Consuls.
- The atomic number of fermium is 100.
- There are 100 Senators in the U.S. Congress.
- The U.S. hundred-dollar-bill features Benjamin Franklin which then inspired Puff Daddy’s 1997 hit “It’s All About the Benjamins.”
- On March 2, 1962 Wilt Chamberlin scored a record 100 points in a NBA game.
In late spring of 2014 we began our adventure of bringing beer outside of Illinois. How we selected our second market, Wisconsin, was simple: we wanted to bring beer back to our roots.
Chicagoland is our home, but my brother Joe and I grew up about sixteen miles north of Milwaukee. For us, bringing SOB home to Wisconsin, maintaining that personal connection to where we’re from, and, above all, doing it well have always been high on our priorities.
If you’re looking for an experience, look no further–New York’s hottest club is Perennial Oath.
After you step through a refurbished barn door to this donut-offering plateless BBQ hot spot, you’ll be greeted by a skeeball machine on which you get one throw to see if you can enter. This place has everything: no chairs or tables, 600 taps, a Russian man screaming profanities, ski bums, and Stockard Channing singing “There Are Worse Things I Could Do.” Don’t look for a bartender; there isn’t one. And why are there no bartenders? Because it’s that thing when everyone you know is on the Paleo diet.
This month marks the release of our most recent collaboration, Stefon, which our friends at Perennial Artisan Ales brewed at their shop. Stefon is a dark rye farmhouse ale conditioned with Brettanomyces. Earthy, spicy rye malt is at the front of the nose, followed by subtle stone and tropical fruit, with crackling cocoa flavor on the palate and a slight tartness that will only develop further with age.
Since we opened in May of 2012 the only way you’ve been able to pick up Solemn Oath goods was if you visited our brick-and-mortar location in Naperville. Today that changes.
As we’ve grown, the demand for our apparel, headwear, and miscellaneous items (coming soon) has grown in parallel. Alongside our passion for creating quality beer, the aesthetic presence of our space and the products we create has always been a focus. From our creative partners to the work of our in-house artist Jourdon Gullett, we’ve always strived to construct the best atmosphere possible for you to enjoy the beer that we’re so proud of—and sometimes that is a tee shirt on your back.