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Your primary goal for tomorrow is to have a good time. Enjoy the beer, the company of friends you've just met, and celebrate responsibly. For the last several years we've packed four figures worth of people into our parking lot and brewery successfully, so please keep our neighbors and the City of Naperville in mind when you’re deciding how hard to party or how to party hard. We would like to continue to have the option to celebrate big, so now it's on you to conduct yourselves in a manor that your grandparents would be proud of. We trust that we’re all on the same page about this.
If you're just finding out about this, see here for tickets.
The Old Order continues Saturday, May 20 with the featured release of Heavyweight Ticklefight Champion of the World and Barrel-Aged Telegraph. These graceful displays of a couple of our favorite high-gravity creations each sat twelve months in bourbon barrels before giving us the thumbs up of readiness. Heavyweight features rich caramel, vanilla, and toffee malt character with subtle oak and spirit notes. Telegraph, our celebrated Scotch Ale, parades its rich raisin and subtle roast malt character with notes of toasted coconut, oak, and bourbon. The party starts at 10AM for members and noon for everyone.
Wisconsin is a second home to SOB. I'm (Ed. note: SOB President John Barley) from there and we have a number of big things in store in the coming years for the state. We're thrilled to be kicking off our partnership with General Beverage and if you haven't yet seen, we're also hiring a Market Manager for Wisconsin. Apply yourself or tell your friends and family.
We have a lot planned in a short window but the main principle of Saturday, March 4 is to have a good time. This beer is not available for pre-sale and will be available while supplies last. Keep in mind that all of our beer is unfiltered and unpasteurized. Keep these beers cold and drink them fresh.
Just because it's insanely frigid, it does not mean the beer will stop. This month we'll be waving bon voyage to Kidnapped By Vikings as we have already brewed our final batch of the season, we'll wrap our metaphorical tastebud-arms around some wood-aged disciples, we'll enjoy Death on draft, and swoon over a barleywine. Bottle schedule announcement coming soon.
We have a lot planned in a small window but the main principle of Saturday is to have a good time. What are these beers you ask? Learn more right here. Pre-sale for Most Important Beverage of the Day will close at noon on Friday, January 20th.
Recently I sat down with Jay Cunningham, wholesale sales and coffee buyer for Intelligentsia and SOB’s beer sherpa. We’ve been working with Jay for the last four years on various coffee beer projects, a mere blip in his seventeen years in the coffee game. Jay is someone who, like me, has a kind of insatiable desire to find out what coffee beer can be. With our creations we hope to challenge your palate with something interesting and exceptional; we also hope to educate you about how we see the mashup of coffee and beer evolving and the role we strive to play in that.
The announcement of these two beers means that coffee beer season at SOB is upon us.