William Faulkner said, “The past is never dead. It’s not even past.” That crazy SOB was right. E-Ville, an American Brown has reared its, well, evil head a number of times over our first two years. Axe Scar Pig. didn’t debut until 2013 but this American Red Ale was actually spawned from E-Ville. These two beers have a past.
In August of last year one of our wood-aged E-Villes went rogue. And when a barrel goes rogue in a bad way we move it outside and rid ourselves of its contents. Obviously at SOB we weren’t just going to pop the bung and pour it out. Obviously we were going to hit it with an axe. Why would we not hit it with an axe? And thus, Matt Offerman’s Thursdays With Murray was born.
During the production of a never released accompanying drama section of this masterpiece, Tim sliced the shit out of his leg with the axe while performing an action that can only be described as pretend kneeling. These things happen. Life happens. And, at the time we were looking for a name for this American Red so that was that. You will have to ask Tim about the pig section, that part is just too crazy to write about. Here’s the plan, enjoy.
The weather outside is frightful. New beers, they’re so delightful.
Sorry for riffing on Christmas songs in March, but, like, look outside, man. Or at least suck it up until you get through this, because this month we release more beers than any other in our short history, including a few welcome comebacks from last year and two new bottle releases.
Wisconsin. It’s funny how life really works. I remember there being taps everywhere when I was growing up, but I wasn’t paying much attention to them–not nearly as much as I will be from here on.
Yesterday we signed with Wirtz Beverage, making Solemn Oath their first brewery for the state of Wisconsin. We couldn’t be more thrilled and excited to pave the road with the Wirtz family, Nate Phippin, and their entire team in a state with such a proud and storied brewing heritage.
Let us take a moment to thank you for your continued support as we’ve expanded and developed new formats and offerings. We’re working to get more and more beer in your hands in more and more convenient ways. You’ll be happy to know that it’s our third highest priority – More on that from Paul is coming soon.
It took us a while to get to packaged product and thus far the response has been incredible. Continued support from our family of SOBs and the support of shops throughout Chicagoland has been humbling. This month we continue on and grow with both 1) our first beer that head brewer Tim Marshall will actually admit to being “cellarable” and 2) our largest release bottle release to date in Kidnapped.
How many months have 28 days in them? All of them! Remember that overly-intellectual prick who dropped that in high school? He probably still tells that dumb joke. February is great. It’s short and next up is March which tricks your brain into thinking it should be spring.
Just because it’s insanely frigid, it does not mean the beer will stop. This month we’ll be waving bon voyage to Kidnapped By Vikings as we have already brewed our final batch of the season, we’ll wrap our metaphorical tastebud-arms around some wood-aged disciples, we’ll enjoy Death on draft, and swoon over a barleywine. Bottle schedule announcement coming soon.
In the history of Western civilization we’ve had our cultures woven around the idea of threes. From religion to folklore, our generational storytelling has been influenced by this concept for thousands of years.
In modern society, ‘The Rule of Three’ is a writing principle in which grouping things in threes is funnier, more interesting, and a better way to communicate your point. Charles Dickens’s used this principle in a A Christmas Carol with the three spirits. There’s the Three Little Pigs and the Three Stooges. There’s also always the Latin phrase ‘omne trium perfectum’ means everything that comes in threes is perfect.
Monday, January 13th is a very special day for us for two reasons.
One: It is the first Monday our taproom will be open (Noon-9pm). We’ve decided to keep our doors open seven days a week. We know Mondays kind of stink for most of you SOBs out there and we are thrilled that we can now welcome you in the taproom with open arms and a fresh brew. Feel free to vent about your a-hole of a boss, how your significant other has never done the dishes, or whatever, to our cool-as-a-cucumber bartenders.
The holidays are a special time for people to hang with family and friends and enjoy a break from the daily grind. For a brewery, however, they’re a bit of a pain in the ass as we try to balance giving our crew time to spend with their blood and making sure you have beer to drink come January.
Taproom hours and brew schedules all become a moderately-sophisticated game of chess, always involving humans and sometimes involving yeast strains. Regardless, we take pride in the fact that the fruits of our efforts are used by you as something you share with those you care about around the holidays. And we hope, you’ll come hang with us for at least part of your down time. Also remember to utilize Paul’s Holiday Conversion Guide to blow some minds this year with not only our beer, but that of some great breweries around town and across the world.