Within the walls here at the brewery we look at 2017 as the beginning of Solemn Oath 2.0. This year we’ll be celebrating our fifth anniversary, which is crazy. With your ongoing support we have accomplished some incredible things.
We have cans all over the Chicagoland market, an incredible amount of supporting accounts in the draft world, and our wood-aged beer membership, The Old Order, continues to grow and thrive. With this growth comes a renewed focus on innovation that I can tell you is part of our foundation in 2017, 2018, and beyond.
The Old Order exists for those who want to make sure that they can get their hands on our wood-aged beer releases without the risk of them selling out or having to wait in long lines. Proudly, we’re able to say with wood-aged bottles being released for the first time in 2016, more than 90% of this beer reached the hands of members of The Old Order and their invited guests. This is something we will continue, and we hope a few of you will take advantage of this opportunity.
In 2017, we’re expanding The Old Order program ever so slightly. We’ve learned a lot from our initial rendition of The Old Order and the overwhelming support of this group has been humbling. Throughout 2016, our production team has focused on brewing, aging, blending, and packaging this set of beers to deliver the highest quality, most interesting beers possible. From creative new event concepts to the experiences built around our quarterly releases, our business and marketing team has strived to give you experiences with and access to SOB like never before. All of this resulted in this making more than double the wood-aged beer than we ever had before, and sharing it in new ways.
This November and for a limited time Solemn Oath beers will be pouring across the boroughs of NYC. We’ll be making new friends throughout the day at breweries, bars, restaurants, and many other spots around town and celebrating beer into the wee hours each night.
When we began planning for our wood-aged beer membership back in ought fifteen this is what we were thinking and wanted to share with you. The majority of these bottles go directly to our members but we continue to shave a few off the top for non-members to enjoy some of our best offerings.
The first is Sybil’s Revenge, aged eighteen months in Old Forester Bourbon barrels before ever again seeing the light of day. The second, is the faithful return of a beer many of you have experienced in the Taproom before, Radth. This gem debuted in the Fall of 2012, taking home a FoBAB award and now bottled for the first time ever.
The culture at Solemn Oath Brewery is a pillar of who we are. Each part of the success of this brewery has come from the passion of the people who work here.
And we’re hiring.
Solemn Oath Brewery announced today the appointment of Eric Hobbs as Vice President of the company. In the new leadership role, Eric will oversee all sales for the growing brewery, which recently announced statewide ambitions by 2018.
“Eric is a proven leader who understands the industry, and most importantly, this market,” says John Barley, President of Solemn Oath Brewery. “Our operations team is making world-class beer, we recently made a massive infrastructure investment, and now we’re building the team that’s going to help our company take the next step forward. We’ve been ready for it, but now we have the guy to help get us there.”
This week Solemn Oath takes a step that has been a long time coming: We have beer in cans and they are being distributed throughout the Chicagoland market.
We appreciate your patience. We appreciate your support. While we’ve had twenty-two ounce bottles for several years, this is a new endeavor for us into the off-premise world. Thank you for helping us get here and we’ll continue to work hard to get even more fresh, world class, beer into your hands.
Brewers, Distributors, Friends, Countrymen, SOBs,
Oath Day is here. Below is a bit of information that will be useful for you to make the best of tomorrow. We’re gonna have a good time.
QUICK SIDE NOTE: Session One sold out but there may be a couple Session Two tickets available. Scoop them RIGHT HERE. Ticket sales close at 10AM tomorrow morning before the event and walk-ups will not be allowed.
This is just the beginning.
We at Solemn Oath Brewery are proud to announce the release of .003-bbl Legless Portable Handheld Serving Vessels with Manual Single-Use Manways. Cans. Snaggletooth Bandana in cans. In honor of those that helped complete our expansion we’ll be releasing a special edition can that will be available Oath Day, May 14. Snaggletooth Bandana cans will then be released city wide in late May. As always, we thank you for your continued support.