To take an oath is a serious thing. Taking a solemn oath is the most seriousest of serious. So serious, it makes you invent new words.
When we hit year one, we decided to inaugurate our own holiday of sorts: Oath Day. Only this holiday doesn’t mean you have to shoot the shit with your sister’s new ego-maniac boy toy in your parents’ backyard, or pretend to be ecstatic when you open up a pair of lacy underpants from Grams. Hell, you don’t even have to exchange gifts. This holiday is about drinking beer with friends and strangers in our brewery, sharing stories, maybe playing some dodgeball or hopping on a mechanical bull. It’s a celebration of all things Oath. And that includes all of you SOBs.
Thanks to Justin “Nordic Thunder” Howard who lives as @nordicthunder across all media outlets. For those of you not familiar with this man, he is an accomplished air guitarist. You have to see him in action. And then again.
We strive to maintain an open relationship with our SOBs. No, we’re not trying to cheat on you. When I say “open relationship,” I mean that we don’t want walls between you and us–both literally and figuratively. This is why our taproom is divided from the brewery by a 4-foot-high half-wall. We want you to feel a part of Solemn Oath, a part of this whole crazy experiment, because you are. We make beer for you to enjoy. You have become a part of our culture whether you walk into our brewery or sip on one of our brews.
On any given night, when you enter our taproom you’ll see SOBs of all ages, colors, shapes, sizes, blood types, genders, and opinions about Kanye hanging with one another. Most of those people met at our taproom, bonded over a brew, and have since come back week after week. It’s a beautiful thing. We owe you for aiding in our creation, helping establish ourselves and our culture, and supporting us from day one. On Oath Day we can thank you and party with you at the same time. It’s one big frickin’ “Cheers!”
One thing is for sure, you can always expect the unexpected at Oath Day. This year we celebrated our second anniversary and did things significantly bigger than year one. We took over an additional seven thousand square feet this year on May 1st. Tanks take a while to get, so that space was still free. On Oath Day, we chose to fill it up with games. We decided on dodgeball, giant Jenga, a mini skate park with some badass pro skaters doing their thang, etc.
We opened up all of our doors to the outside and sectioned off a good chunk of the parking lot so people could hang inside or out. This is where the mechanical bull sat, basking in all its glory–it defeated many-a-SOB during the fest–and where more beer flowed, local chefs dished out their deliciousness, and SOBs simply chillaxed. The DJ’s old-school tunes got some hips wiggling, too. Mother Nature was definitely on our side. We couldn’t have asked for a better day.
What this really all comes down to though is that there’s no way in hell that Oath Day would have been so fucking great if it wasn’t for YOU. So from the bottom of our big ol’ hearts, we thank you. Plain and simple, we could not do what we do without all your support. You’re as much a part of Solemn Oath as we are, and we will never take that for granted. We hope to share many more Oath Days with you in the future. We are here to stay and we hope you are too. That Heineken man said it first but, “Stay thirsty, my friends.”
None of this is possible without the support of our friends and collaborators, so we’d like to give a very special Solemn Oath thank you to all the people who worked hard to pull this event off. Our friend and creative partner Michael Kiser of www.GoodBeerHunting.com who’s insanely awesome images you see above. Our food homies in Standard Market, Calle Wagon, and Toasty Cheese. Cheeeeeeeeeeessssssse! Also Smilebooth who provided the selfie image support and of course the hard-working dudes of Bluetown Skateboards and Uprise who provided skateboard trick refreshments throughout the day.
At Solemn Oath we are always pushing, but once in a while we stop and take a breath. We stop to celebrate with you and raise a glass to everything we’ve been able to do. The goal we have at Solemn Oath is simple. And maybe someday you will figure out what that goal really is. We’re going to change the world, probably.