They say that good things come in threes. The third time’s the charm. We here at SOB think the number three still just marks our beginning.
A few weeks back, Oath Day Three happened, our annual celebration of all things SOB. For those of you who are not familiar with Oath Day, let me give you a quick tutorial. Oath Day is the birthday of Solemn Oath Brewery. It’s where we invite all the SOBs of the world to come party with us in true SOB fashion, at our brewery, and celebrate another year of good beers and good friends. A thank you of sorts.
This year, as we do every year, we changed things up a bit. We kept Oath day more 80s-feeling with American Gladiator style jousting, old school vans, a half pipe, and a some custom choppers to feast your eyes on. The weather, outside of a few showers, cooperated quite well and you SOBs seemed not to mind when the rain was watering down your life and your beer.
Each year this event is made awesome by our incredible partners. Cream City came down for the first (and I guarantee you not the last) time with their unreal mobile ramp. Also, the fine folks of Bluetown and Sky High for rocking an awesome skate session. We thank them all and Intelligentsia for their huge presence with their killer teas and coffee, Emporium for allowing us to steal a dozen plus games so that you could competitively destroy your brother-in-law in NFL Blitz, The Bramblers van crew who linked up a bunch of independent truckers (that’s authentic van lingo btw), Rick and Julie and the team at Fire It Up who made their triumphant return to SOB, DönerMen who brought the kebabs, Standard Market with their sweets, and Bravetown for bringing said custom choppers.
We’d also like to give a huge thank you to the best distribution company in the land, Windy City Distributing who provided our semi truck for your eyeballs and made a beer run in the middle of the festival when we started running low on bombers. Thank you to Michael Kiser of www.GoodBeerHunting.com who continues to tell the story of Earth’s craft beer scene in a way that nobody else does. And also we’d like to say thanks and recognize the hard work and hustle of Josh Seago and the wonderful operations folks of Lou Dog Events.
As always, we must give a great big wet kiss of a thank you to you SOBs. Without your love and support none of this would ever be possible. We hope that you had as much fun as we did and look forward to blowing your mind next year with even more cool, crazy shit. Maybe we have Tazer Tag?
Stay real SOBs. Our fourth year is coming at you.
At Solemn Oath we are always pushing, but once in a while we stop and take a breath. We stop to celebrate with you and raise a glass to everything we’ve been able to do. The goal we have at Solemn Oath is simple. And maybe someday you will figure out what that goal really is. We’re going to change the world, probably.
All the photos in the post were taken by our friend Michael Kiser of www.GoodBeerHunting.com.